Project:
McDonalds Happy Readers
Client:
Centum, RG/A & McDonalds
Website:
Tags:
Creative, Product, Licensing, Games
Whilst at Made in Me we were asked to help develop the interactive story content for McDonalds' Happy Readers initiative.
Teaming with licensed publisher Centum Books and McDonalds agency RG/A the project spanned about 12 months and required us to develop original branching narrative stories based on existing IP including Angry Birds and Super Mario... oh and translate them into 32 languages!
